brand
value
index

DIGITAL TRACKING.
An independent metric of brands digital marketing values.

POSITIONING.
Your brand compared to competition. Effinciency in organic and paid channels.

ACTIONABLE INSIGHTS.
Maximize the digital marketing investment and optimize the digital channels.

UNIQUE ALGORITHMS AND SOPHISTICATED DATA DRIVEN ENGINES.
A data driven road to success.

The main idea behind Brand Valeu Index is to help our clients answer the question:

How good is your digital
marketing approach?

Sales (Leads / Actions)

(In a majority of the campaigns the digital KPI that correlates best to sales is the lead)

Interest in Product

(Drive traffic, generate knowledge)

Create Awareness

(Reach and exposure, video completions, etc.)

Tactics, Optimization

(Investment performance on sites, trading desks etc.)

Investment and Strategy

(Examples: Target group analysis, category selection of digital media)

Our data science department combines advanced digital marketing expertise and big data in order to help companies implement the latest MarTech available. Our goal is to increase sustainable return on all types of digital marketing investments.

 

In order to optimise your digital marketing potential, we have identified key metrics involved in the progress, measured an identified all aspects of yours and your competitors digital presence, and provided you with valuable insights regarding your future development.

 

Campaign investment and sales success are often part of the standard campaign KPI´s.

It is critical to measure, analyse and control, from investment to sales.

We see where you actually stand out.

The main idea behind Brand Valeu Index is to help our clients answer the question:

How good is your digital
marketing approach?

Campaign investment and sales success are often part of the standard campaign KPI´s.

It is critical to measure, analyse and control, from investment to sales.

Our data science department combines advanced digital marketing expertise and big data in order to help companies implement the latest MarTech available. Our goal is to increase sustainable return on all types of digital marketing investments.

In order to optimise your digital marketing potential, we have identified key metrics involved in the progress, measured an identified all aspects of yours and your competitors digital presence, and provided you with valuable insights regarding your future development.

Sales (Leads / Actions)

(In a majority of the campaigns the digital KPI that correlates best to sales is the lead)

Interest in Product

(Drive traffic, generate knowledge)

Create Awareness

(Reach and exposure, video completions, etc.)

Tactics, Optimization

(Investment performance on sites, trading desks etc.)

Investment and Strategy

(Examples: Target group analysis, category selection of digital media)

We see where you actually stand out.

Reporting

Brandbee’s calculation model incorporates coefficients via a data-driven multilinear regression algorithm. This allows to generate each client’s and their competitors Brand Value Index scores.

Our Benchmark are retrieved through continuous tracking of digital activities using multiple data driven methods and global leading data sources.

And so, our analysts are able to provide with an exceptionally detailed report, allocating your on the competitive landscape, as well as possible gaps against the industry standard.

Positioning

Learn about your digital position in the market.

Bubble size

Indicative of the company size.

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Benchmark

Indicates the industry average.

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The efficiency and strength of your brand, as a total scoring on the four main performance channels: SEM, SEO, Social Medias and Site performance.

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Monthly valuation in advertising/ equivalence on the four main performance channels.

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Click

Bubble size:
Indicative of the company size.

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Click

Benchmark:
Indicates the industry average.

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The efficiency and strength of your brand, as a total scoring on the four main performance channels: SEM, SEO, Social Medias and Site performance.

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Monthly valuation in advertising/ equivalence on the four main performance channels.

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Methodology

With the help of our experienced digital and marketing engineers, we have developed a leading methodology and Tracking platform.

 

The Brand Value Index output principally tracks at category (or set) level, by ranking and deriving an equivalent gap potential using the industry accepted currency of CPM.

 

01.

We source data from
30+ platforms

02.

We measure every aspect
of your digital landscape, valuing and
categorizing each indicator

03.

We run the data
through our algorithm
(brand value index®)

04.

You have a thorough analysis of your
current position and further
recommendations

Main Metrics

SEM

SEO

SOCIAL

SITE

Identification and analysis of paid search and keyword campaigns for paid channels.

Identification and analysis of parameters that impact organic search, search engine visibility.

Identification and analysis of strength and efficiency of active social media channels in relation to company size.

Analysis of the essential parameters responsible for conversion driving, such as site speed and UX design.

SEM
Identification and analysis of paid search and keyword campaigns for paid channels.

SEO
Identification and analysis of parameters that impact organic search, search engine visibility.

SOCIAL
Identification and analysis of strength and efficiency of active social media channels in relation to company size.

SITE
Analysis of the essential parameters responsible for conversion driving, such as site speed and UX design.

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